About GROW360

Why GROW360?

Why should GROW360 be the go-to HR solution in the 21st century for your company?

People’s personality assessment, self-evaluation and 360 degree peer evaluation are not stand-alone, independent items. All influence the way we act and perform in the workplace. GROW combines all this assessment information to produce a scientific, data-driven and unbiased evaluation which represents a person’s comprehensive global capability and their potential to grow.

  • Results are driven by AI and machine learning algorithms, which can remove bias to produce reliable evaluation.
  • Using in-house data on your organization’s employees, construct organization tailored HR hiring and L&D models.
  • Saves time and resources for the organization as the assessment occurs entirely online and in real-time.

We can apply GROW360’s people analytics technology to different fields of human resources, including organizational development, human resource management and development, and recruitment/talent acquisition.

Personality Traits Assessment

Personality Assessment Solution - The Big 5 Theory

Many contemporary personality psychologists believe that there are five basic dimensions of personality, which often goes beyond cultures, races, and ethnicities, often referred to as the "Big 5" personality traits. The five broad personality traits described by the theory are openness, conscientiousness, extroversion, agreeableness and neuroticism (OCEAN). Whether you’re looking for a way to build a more cohesive team with the people you already manage, improve hiring accuracy or identify high-potential employees for promotion, you can put these personality traits to work if you understand them well.

“the Big 5 personality traits is the best accepted and most commonly used model of personality in academic psychology”

Our Assessment Methodology: Implicit Association Test

Scientifically, the implicit-association test (IAT) is a measure within social psychology designed to detect the strength of a person’s automatic association between mental representations of objects (concepts) in memory. In GROW360, the combination of reaction speed, finger movement analysis, and automatic association between mental representations of concepts ensures a bias-free personality evaluation.

The Implicit Association Test (IAT) measures attitudes and beliefs that people may be unwilling or unable to report. The IAT may be especially interesting if it shows that you have an implicit attitude that you did not know about. For example, you may believe that women and men should be equally associated with science, but your automatic associations could show that you (like many others) associate men with science more than you associate women with science.

Competencies Assessment

Our 25 Competencies Framework

Developed alongside the University of Tokyo, each competency is selected from hundreds of competencies and skills reported in social science literature on the basis of several criteria:

Representation across different countries and cultures

Correlation to success in relevant job functions
(as verified by executive search firms)

Assessable by peers

Cognitive Areas

  • Problem-settingProblem-Setting
  • Solution-orientedSolution-Oriented
  • CreativityCreativity
  • Logical thinkingLogical Thinking
  • InquisitivenessInquisitiveness

Individual Areas

  • Individual execution abilityIndividual Execution Ability
  • Inner ValuesInner Values
  • VisionVision
  • Self-efficacySelf-Efficacy
  • GrowthGrowth
  • InterestsInterests
  • ResilienceResilience
  • Emotional ControlEmotional Control
  • DecisivenessDecisiveness

Interpersonal Area

  • Self-expressionSelf-Expression
  • Empathy and listening skillEmpathy and Listening Skill
  • ExtroversioExtroversion
  • FlexibilityFlexibility
  • Open-mindedOpen-Minded
  • Exercise of InfluenceExercise of Influence
  • Passion EvangelizePassion Evangelize


  • TeamworkTeamwork
  • Global mindsetGlobal Mindset
  • Organizational CommitmentOrganizational Commitment
  • Sense of ethicsSense of Ethics

Our Assessment Methodology: 360 Feedback

GROW360’s peer feedback assessment provides companies a quantitative, data-driven assessment solution to measure employee’s competencies and skills; however, we enhance the quality of this analysis by leveraging big data and rigorous machine learning algorithms to this people data.

GROW360’s People Analytics are


Specific, Measurable, Actionable, Relevant and Time-bound


Get unbiased, machine learning-enhanced insights into your people


Simple, data-driven visualizations that tell a story

Services & Pricing

Solutions Overview

GROW360’s artificial intelligence technology and deep learning algorithms combines both an individual’s IAT and 360 degree feedback to reveal their strengths and growth potential. With GROW, you can see the following:

Hire the right people: Better understand which candidates to hire vs. not hire during screening process

Understand which employees have perception gaps

Identify employees for promotion or leadership

See implicit networks in the organization

Visualize competency differences across departments and geographies

Get better results for low performers

Phase 1: In-house Assessment / Data Collection

  • Personality (BIG5)
  • Competency
  • Skill
  • Organization Development
  • Human Resources Management Development
  • Recruitment / Talent Acquisition
  • Personality and Competencies Analysis
    • Organization Culture
    • Organization Awareness
  • Network Analysis
    • Relationships within the Organization
  • Top-Performers Analysis
    • Nurture and Empower Leaders within the Organization
  • Self-Awareness Analysis
    • Real-time Feedback
  • Growth-potential Analysis
    • Customized Training Suggestions
  • Performance Analysis
    • High Performance Analysis
    • Low Performance Analysis
    • Burn-out Risks Prevention
  • Screening
    • Mass Recruitment
    • Recruitment Process Simplification
    • Cost Reduction
  • Talent Acquisition
    • Benchmark Model Creation
    • Talent Acquisition
    • Organization Culture Fit


GROW360 Assessment Solutions

Number of Candidates / Members< 5Up to 25Up to 100Up to 300
Initial FeeFree$950$950$950
Monthly FeeFree$285$950$2850
In-house Assessment
Candidates Assessment
Personality Assessment
Competencies Assessment
Built-in Statistics
Minimum Contracting PeriodFree Accounts are
Limited to 1 Month
3 Months3 Months3 Months

Data-Analysis Solutions

Report TypePriceRecommended for
Basic Report (base price)$4,750Specific Needs
Analyst Report (base price)$14,250Organization Level Research

Additional Needs?

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Case Studies

GROW360 Harvard Business School Case

GROW360 takes some of the bias, that is inherent in the recruiting processes, out of the process.

People analytics has shown that data driven approaches [in HR] can be more effective and more efficient.

Pr. Ethan s. Bernstein - Organizational Behavior

Grow360 Harvard Business school case

Any Questions?

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